摩根士丹利上調Tapestry評級 稀缺增長潛力股

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The Case of Tapestry’s Unexpected Glow-Up: Why Wall Street’s Betting Big on Handbags and Heels
Dude, let’s talk about the fashion industry’s latest whodunit: Morgan Stanley just upgraded Tapestry Inc. (owner of Coach, Kate Spade, and Stuart Weitzman) from “meh” to “must-buy,” slapping a $90 price target on it. Seriously, what’s behind this sudden love letter to a company that, let’s be real, most of us associate with our aunt’s questionable holiday gift choices? As your resident Spending Sleuth, I dug through the financial receipts—and oh boy, the plot thickens.

Clue #1: Earnings That Don’t Just “Coach” the Numbers
First up, Tapestry’s financials are flexing harder than a streetwear reseller on Drop Day. Q2 earnings? Up. Gross margins? A juicy 74.77%, which, for context, is higher than the markup on airport bottled water. Even Japan’s sluggish sales couldn’t drag down the party. And that 1.58 current ratio? That’s liquidity so smooth, it’s basically Kate Spade’s satin clutch incarnate.
But here’s the twist: this isn’t just about selling more handbags. Tapestry’s been quietly playing 4D chess with tariffs—those pesky import taxes that’ve wrecked lesser brands. While competitors whined, Tapestry adjusted pricing and supply chains like a thrift-store ninja finding vintage Levi’s in a bin of scrunchies.

Clue #2: The “Terminated Merger” Plot Twist
Remember Tapestry’s messy breakup with Capri Holdings (Michael Kors’ parent company)? Turns out, ghosting that $8.5 billion merger was a power move. Morgan Stanley called it “credit positive,” and here’s why: no merger meant no extra debt, no integration headaches, and no risk of becoming the fashion world’s *Bennifer 2.0*.
Instead, Tapestry’s doubling down on solo success—keeping leverage below 2x and hoarding cash like a minimalist influencer’s “quiet luxury” aesthetic. Smart? Absolutely. Boring? Only if you think financial stability is less thrilling than a clearance-rack stampede.

Clue #3: Luxury’s Recession-Proof (ish) Allure
Here’s the meta-mystery: Why upgrade a mid-tier luxury conglomerate when inflation’s squeezing wallets like Spanx on a buffet-goer? Two words: *resilient demand*. Coach’s leather goods are now “accessible luxury” for millennials avoiding mortgages, while Kate Spade’s whimsy appeals to Gen Z’s irony-laced nostalgia.
And let’s not ignore the sector-wide clue: Luxury stocks often outperform during economic weirdness (see: LVMH’s pandemic glow-up). Tapestry’s 17-year dividend streak and 74.8% gross margins suggest it’s less “trendy fad” and more “reliable cash cow”—the kind Wall Street loves even when the economy’s doing its best horror-movie impression.

Verdict: The Market’s Buying the Hype (and the Handbags)
So, what’s the verdict, friends? Tapestry’s upgrade isn’t just about pretty numbers—it’s a masterclass in adaptive capitalism. They’ve nailed the trifecta: financial agility (tariffs? what tariffs?), strategic discipline (RIP, Capri merger), and brand alchemy (turning “mom brands” into TikTok-approved flexes).
Is $90 realistic? Maybe. But here’s my detective’s hunch: In a world where even Gucci’s sweating over Gen Z’s attention span, Tapestry’s playing the long game—one discounted-but-still-overpriced tote at a time.
*Case closed. Now, if you’ll excuse me, I’m off to stalk Coach’s outlet section—for research purposes, obviously.*
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